Health, a primary Need

Maslow, in his classification of needs, placed Health at the foundation of his Pyramid, among the PRIMARY NEEDS.

Oral and dental hygiene go far beyond this, touching upon SOCIAL NEEDS and CONFIDENCE, since physical appearance is one of the most important factors in relating with the outside world, especially in the Western world and particularly in areas like Europe and the United States.

Health and beauty care are fundamental and maintain their importance during times of crisis.

In recent years, the number of people choosing to enter the medical and dental field has risen, with up to a 75% increase in professionals entering the dental field…

The industry requires innovative products to keep up with scientific developments and demands certified, high quality products. Companies in this sector, thanks to research resulting in high quality, innovative, patented products, have been experiencing continuous growth in recent times.

Furthermore, in the health care industry, dental care is not dependent on the income effect and varying monthly salary levels, but is linked to the importance of safeguarding one’s smile, well-being, and health. These qualities maintain their importance even when people are trying to save money.

Therefore, the sector is growing and will continue to do so. In fact, even when families decide to cut their household budgets, they will still dip into their savings to take care of their smile and treat toothaches.